Simplifying the Ordering Experience

My Role: As the sole UXer, it was my job do do the testing, sketching, user flows, and prototyping myself. I did have the support of other UXers at the company to review design and research work so those reviews helped.

Executive Summary: Imagine hundreds of restaurants yet every order is taken on paper bags resulting in a slow & error prone experience. The goal of this project was to alleviate this problem by digitizing the experience. The end result was to make ordering easier, faster, and increase both employee and customer satisfaction.

Process: This project involved white boarding, user research in stores, sketching, visual design, user flows, & digital prototyping. This was the order in which it was done.

Challenges: A big constraint of this project was the business wanted to dictate every solution without testing with end users. I was able to do testing on my own and get the prototype into stores. Another big challenge was I was the sole UX professional and there were ~20 developers. The hours were long and I had to prioritize the most important aspects of the project.